Mood for the Moodboard
As a passionate marketer leading the go-to-market campaign for Board.io, a fantastic new mood board website developed for the IDSN 530: Tech Essentials course, my main goal was to create an engaging marketing strategy that would warmly introduce the app to the market. I had the pleasure of working on a variety of exciting tasks, including:
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Branding Bliss: I had a blast developing a branding kit that included a style guide to showcase the brand's visual identity, including its delightful color palette, font choices, and design elements. Collaborating closely with the team, we created a cohesive and welcoming look and feel for the app that would be carried across all marketing materials.
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User-Friendly UX: I worked hand-in-hand with the design team to create an intuitive and easy-to-use user experience for our target audience. This involved crafting wireframes and prototypes to test different design concepts and gathering valuable user feedback to ensure the final product was approachable and effective.
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Marketing Magic: To introduce Board.io to the market, I crafted a comprehensive marketing strategy that incorporated both online and offline tactics. This included creating tailored ads and forming partnerships with relevant influencers, as well as developing engaging content for the app's website and social media channels to connect with our audience in a friendly and approachable way.
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SEO Success: I collaborated with the technical team to optimize Board.io's website for search engines, boosting its visibility online. This involved conducting keyword research to identify the best keywords to use in the website's content and implementing technical optimizations to improve search rankings while maintaining a friendly and welcoming tone.
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Captivating Copywriting: I had a blast working with the team to develop captivating copy for the website that effectively communicated the value and benefits of Board.io to potential users. This included crafting product descriptions, blog posts, and other marketing materials with a friendly and approachable tone that would educate and inspire our target audience.
Engaging Videos: I was thrilled to produce tutorial videos that showcased the features and benefits of Board.io in an engaging way. This involved filming and editing the videos, as well as developing scripts and storyboards to ensure they were friendly, approachable, and easy to understand.
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In my role as a passionate marketer leading the go-to-market campaign for Board.io, I infused professionalism with friendliness and approachability in all tasks, including branding, UX design, marketing strategy, SEO optimization, website copywriting, and video production. By leveraging a diverse range of powerful tools and programs, such as Adobe InDesign, Procreate, Figma, and Vita, I am proud to have positioned Board.io for success in the market, where it will undoubtedly captivate users with its delightful features and benefits.
