PROJECTS
Neutrogena Skin360 App: Brand Marketing Strategy
University of Southern California (2022)
Neutrogena Skin360 App is a 2018 skincare app with low visibility and poor app store optimization. This campaign focuses on establishing app credibility and increasing app adoption in the target audience of men 18-30.
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Project Involvement:
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Digital Marketing & Outreach Strategy
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Social Media Management | ASO
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Internship (2018)
My Learning Studio (MLS) is a Riverside based, family owned tutoring center that has been around for 16 years. This campaign tackled MLS' lack of a central visual identity for cohesive promotional items and their inconsistent social media schedule for attracting new families on Facebook.
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Project Involvement:
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Branding | Visual Identity Guide
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Social Media Management | Blog Copywriting
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Video Production
Programs: Facebook Ad Manager, Hootsuite, Canva
University of Southern California (2022)
Board.io is a mood board website developed for IDSN 530: Tech Essentials course. How does one market for a new product or service? [Link above also leads to board.io website.]
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Project Involvement:
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Branding | Style Guide | UX Design
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Marketing Strategy | SEO | Website Copywriting
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Video Production
Programs: Adobe InDesign, Procreate, Figma, Vita​
ROOTS
University of Southern California (2021)
Roots is a smart planter and mobile app developed for IDSN 540: Processes and Perspectives course.
Project Involvement:
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Logo Design
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Branding | Visual Style Guide
Programs: Adobe InDesign, Adobe Illustrator
[FULL DECK - CLICK FOR GALLERY]
FASTCAP REDESIGN
University of Southern California (2021)
FastCap Brand Redesign is a project for IDSN 520: Design Essentials.
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Project Involvement:
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Brand Management
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Logo Usage Guide
Programs: Adobe InDesign, Adobe Illustrator
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[FULL DECK - CLICK FOR GALLERY]
SHIRT DESIGNS
Alpha Delta Pi (2021)
1-18th Cavalry Medic Section (2021)
Programs: Procreate, Adobe Illustrator
PODCAST COVER
Good Brothers Podcast (2021)
Program: Procreate